Notes for Selling National Youth Culture
[i] On the development of girls teenager consumer culture in decades before WWII, see Schrum, Some Wore Bobby Sox.
[ii] Louis Kraar, “Teenage Customers: Merchants Seek Teens’ Dollars, Influence Now, Brand Loyalty Later,” Wall Street Journal, December 6, 1956, p. 1, 11.
[iii] Schrum, Some Wore Bobby Sox, 2. On Eugene Gilbert, see Dwight MacDonald, “A Caste, A Culture, and A Market – I,” New Yorker, November 22, 1958; James Gilbert, A Cycle of Outrage, 205-210; Eugene Gilbert, Advertising and Marketing to Young People (Pleasantville, NY: Printers’ Ink Books, 1957); Grace Palladino, Teenagers: An American History (New York: Basic Books, 1996), 96-115.
[iv] Eugene Gilbert, Advertising and Marketing to Young People (Pleasantville, NY: Printers’ Ink Books, 1957), 4.
[v] Igo, The Averaged American, 4, 18.
[vi] “Challenging the Giants,” Newsweek, December 23, 1957, p. 70.
[vii] “American Bandstand,” December 18, 1957.
[viii] On interpolated television advertising in this era, see Lawrence Samuel, Brought to You By: Postwar Television Advertising and the American Dream (Austin: University of Texas Press, 2001); Susan Murray, Hitch Your Antenna to the Stars; and Spigel, Make Room for TV.
[ix] Clark, Rock, Roll and Remember, 112-113.
[x] Melvin Maddocks, “Television,” Christian Science Monitor, May 29, 1958.
[xi] “American Bandstand: Review,” TV Guide, October 19, 1957, p. 23; Jackson, American Bandstand, 69.
[xii] On the construction of women as the ideal consumers in the 1950s, see Haralovich, “Sit-Coms and Suburbs: Positioning the 1950s Homemaker,” in Private Screenings, ed. Spigel and Mann, 111-41.
[ii] Louis Kraar, “Teenage Customers: Merchants Seek Teens’ Dollars, Influence Now, Brand Loyalty Later,” Wall Street Journal, December 6, 1956, p. 1, 11.
[iii] Schrum, Some Wore Bobby Sox, 2. On Eugene Gilbert, see Dwight MacDonald, “A Caste, A Culture, and A Market – I,” New Yorker, November 22, 1958; James Gilbert, A Cycle of Outrage, 205-210; Eugene Gilbert, Advertising and Marketing to Young People (Pleasantville, NY: Printers’ Ink Books, 1957); Grace Palladino, Teenagers: An American History (New York: Basic Books, 1996), 96-115.
[iv] Eugene Gilbert, Advertising and Marketing to Young People (Pleasantville, NY: Printers’ Ink Books, 1957), 4.
[v] Igo, The Averaged American, 4, 18.
[vi] “Challenging the Giants,” Newsweek, December 23, 1957, p. 70.
[vii] “American Bandstand,” December 18, 1957.
[viii] On interpolated television advertising in this era, see Lawrence Samuel, Brought to You By: Postwar Television Advertising and the American Dream (Austin: University of Texas Press, 2001); Susan Murray, Hitch Your Antenna to the Stars; and Spigel, Make Room for TV.
[ix] Clark, Rock, Roll and Remember, 112-113.
[x] Melvin Maddocks, “Television,” Christian Science Monitor, May 29, 1958.
[xi] “American Bandstand: Review,” TV Guide, October 19, 1957, p. 23; Jackson, American Bandstand, 69.
[xii] On the construction of women as the ideal consumers in the 1950s, see Haralovich, “Sit-Coms and Suburbs: Positioning the 1950s Homemaker,” in Private Screenings, ed. Spigel and Mann, 111-41.
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